Learning how to promote your business on whatsapp involves two key elements: staying visible and delivering value consistently. In a crowded digital space where consumers are bombarded with ads and distractions, the businesses that win are the ones that remain top-of-mind and relevant.
If you’re wondering how to promote your business on WhatsApp, focus on showing up regularly, offering useful content, and making it easy for people to reach you and buy from you. The goal is to remind your audience that you’re available, reliable, and worth doing business with.
Here are reliable ways to do that:
1. Post Daily on WhatsApp Status
Your status is your personal ad space. Most people check their WhatsApp status multiple times a day.
Use it to:
- Showcase new products or arrivals
- Post customer testimonials
- Share tips or tutorials related to your niche
- Announce discounts, promos, or flash sales
- Share behind-the-scenes moments.
Consistency keeps your audience engaged and encourages more people to save your number to get more customers on Whatsapp business.
2. Use Broadcast Lists for Weekly Updates
Instead of sending one-on-one messages every time you have an update, use WhatsApp Broadcast Lists to send bulk messages to your saved contacts. This is perfect for:
- Weekly promotions
- New product alerts
- Back-in-stock notifications
- Reminder for sales ending soon
Just make sure your recipients have your number saved, or they won’t receive your messages.
3. Create and Share Helpful Content
Don’t just sell, educate and inform. Share short tips, how-to guides, quick tutorials, or advice related to your product.
For example:
If you sell skincare, post tips for glowing skin
If you sell shoes, show how to clean and maintain them
If you offer services, explain how your service saves them time or money
This builds authority and positions you as more than just a seller, you’re a trusted resource.
4. Encourage Word of Mouth and Referrals
Happy customers are your best promoters. Ask them to:
- Share your WhatsApp contact with friends
- Leave a testimonial you can post on your status
- Tag you in their stories or status when they use your product
- You can even offer small referral bonuses or discounts to those who bring in new customers.
5. Run a Weekly Giveaway or Contest To Boost Sales On Whatsapp
People love free stuff. Running a small giveaway, even if it’s just mobile airtime or a ₦1,000 voucher, can explode your reach. To enter, you could ask people to
- Share your status with friends
- Save your number and view your status
- Refer someone to join your broadcast list
It’s a low-cost way to gain exposure and grow your customer base.
6. Join Communities Where Your Audience Hangs Out
Find relevant WhatsApp or Facebook groups where your target audience spends time. Offer value by participating in discussions, answering questions, and occasionally sharing your WhatsApp contact for more help or resources.
Don’t spam, just serve first, then pitch.
7. To effectively promote your business on Whatsapp, Collaborate With Influencers or other Business Owners
Partner with other entrepreneurs who serve a similar audience. For example, if you sell makeup, partner with a hair stylist. Cross-promote each other’s products through WhatsApp status mentions, shoutouts, or joint offers.
This expands your reach and builds credibility fast.
By combining consistency with creativity, you’ll find that promoting your business on WhatsApp in Nigeria becomes a natural part of your daily routine, and the sales will follow.
Discover more quick tips on WhatsApp marketing here.”
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