To get customers on WhatsApp starts with one key principle: visibility. No one can buy from you if they don’t know you exist or if they don’t have a way to reach you easily. That’s why the first step in WhatsApp marketing is to put your WhatsApp contact in front of the right people, and give them a compelling reason to message you.
If you’re using WhatsApp for business, one of the most important questions is: How do you get customers on WhatsApp? Whether you’re just starting or looking to grow your list, here are three proven ways to attract real, engaged customers to your WhatsApp channel.
1. To get Customers on Whatsapp, Add a Click-to-WhatsApp Button Everywhere
Make it easy for people to reach you. Add a Chat with us on WhatsApp” button on your website, landing pages, email footers, and social media profiles.
This means integrating your WhatsApp contact link across every digital touchpoint where your target audience spends time. Your Facebook and Instagram bios, TikTok content, YouTube videos, email newsletters, Twitter/X posts, and even your website should all lead back to one thing: starting a conversation with you on WhatsApp.
But visibility alone isn’t enough. To get customers on Whatsapp You also need to provide a reason to engage. Why should someone message you? What’s in it for them? It could be:
- Access to a free resource (like a checklist or guide)
- A discount or special offer for new customers
- A giveaway or limited-time promotion
- Exclusive updates or VIP group access
These incentives increase the chances that a casual viewer becomes an engaged lead, and eventually, a buyer.
2. Promote Your Number Offline
If your business has a physical presence like a retail store, cafe, clinic, or event booth. Offline promotion is one of the most underused but highly effective ways to grow your WhatsApp audience
Use Every Physical Touchpoint, display your WhatsApp number (or a QR code) on:
- Flyers and brochures
- Product packaging or labels
- Business cards
- Receipts or invoices
- Window stickers or table tents
- In-store posters or counter signs
Use short, compelling calls-to-action like:
“Chat with us on WhatsApp for exclusive offers!”
“Scan to get support or order updates instantly.”
Make It Frictionless
Instead of just listing a number, use a QR code that opens a chat automatically (you can generate one using WhatsApp’s official Business tools).
This makes it easy for people to message you, without needing to manually save your number. To grow your WhatsApp audience you need to turn Every Interaction Into an Opportunity
Train your staff to invite customers to connect via WhatsApp during checkout or support interactions.
For example: “Would you like to receive delivery updates or promotions via WhatsApp?”
Pro Tip
Always Get Opt-In. Even in offline settings, you must get customer consent before sending any marketing messages on WhatsApp. Make it clear what they’re signing up for (e.g. “By messaging us, you agree to receive occasional updates and offers.”)
Offline promotion works because it bridges the gap between the real world and digital communication helping you build a more direct, personal connection with your customers through WhatsApp
3.Run Targeted and Effective Social Media Advertising with Quality, Shareable Content
The final and often most powerful step in getting customers on WhatsApp is combining paid social media ads with quality content that people want to share. Platforms like Facebook, Instagram, and TikTok allow you to run highly targeted ads that direct potential customers straight to your WhatsApp chat via a “Click to WhatsApp” button.
But here’s the key: advertising alone won’t cut it. You need content that connects, engaging videos, helpful tips, relatable memes, and irresistible offers that your audience will want to forward to friends. When your posts are worth sharing, you don’t just reach the people you paid to target; you tap into their entire network for free which in turn helps to grow your WhatsApp audience.
By blending precision targeting with viral-worthy content, you can quickly build trust, expand your reach, and turn WhatsApp into a constant stream of new leads and loyal customers.
Final Tip
Make It Conversational. WhatsApp is a personal space. Use it to build relationships, not just push promotions. Be helpful, friendly, and quick to respond, and you’ll turn contacts into customers.
Discover more quick tips on WhatsApp marketing here.”
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